Branding is a crucial part of any successful business. An effective brand not only serves as an identity but also provides customers with a sense of trust and familiarity. It can be used to differentiate from the competition, boost marketing campaigns, and build customerrelationships. Creating a strong brand involves careful consideration of your company’s values,…
The world of short-form video content has exploded in recent years. From TikTok to Instagram Reels and YouTube shorts, there’s something for everyone. But what makes these platforms differ from each other? Short-form video content is typically 15-60 seconds of entertaining, informative, or interesting content. This type of content has become increasingly popular due to…
Social media is one of the most effective digital marketing tools available to businesses and brands today, especially when used correctly. Unfortunately, many companies get it wrong, wasting time and resources in the process. Here are five common mistakes companies make when it comes to using social media: 1. Not Developing a Digital Marketing Plan:…
With each occasion coming up, brainstorming rooms are on fire with every creative mind in the field trying to come up with the perfect greetings idea that goes with the celebrated occasion along with serving its brand. While ideas vary and could be presented in many ways, the Egyptian mind always finds a suitable way…
Since every day is becoming a marathon we are all part of right now – Yes, regarding the digital future “you guessed that right ;)” – different huge brands are currently simply running in the digitization strategy and not looking back! We are simply talking here about the many brands that are now working on…
TikTok might have been something that came out of nowhere for some. However, nobody can deny the prominence it has in this day and age of social media networks. The video-focused platform rivals the biggest entities both Google and Facebook have. Everyone, including businesses and influencers, should keep a close eye and get involved in…
Even the thought of it is scary, right? With the growing contribution of social media to the success of brands and businesses, it is hard to even imagine a world without Facebook, Instagram, and other social media platforms anymore. Social media is rapidly becoming the gateway to worldwide markets and opportunities, not to mention the…
Sharing content: it’s not just about keeping it interesting anymore. Sure, your content always needs to be kept short and interesting so you do not lose the attention of your audience. In an age where your audience has developed a habit to skip or ignore certain content as a result of being bombarded with ads…
WHO RUN THE WORLD? MILLENNIALS! Gen-Y aka Millennials (born between 1981 and 1996 ) grew up living through a bunch of scary, exciting crises and breakthroughs, so it’s only natural that they’re fueled and hot-bloodedly driven by their subsequent mistakes, lessons and values. Environmental crises, economic recessions, revolutions, segregation, greedy capitalism, debts, post-modern-day colonialism, pandemics,…
In the world of marketing and advertising, it is absolutely crucial for your brand to stay relevant. Even if you are offering the best product or service in the world, if your communication is not catchy or relevant to the consumer, in the sense that it evokes something inside them, chances are they will lose…