Case study 2
Client
Madinet Masr
Industry
Media & Entertainment
Services
Full Production
(Season 2)
Empty
Digital Marketing
& Distribution
“Elevating Growtalks Podcast with Madinet Masr”
Overview
Madinet Masr’s Growtalks Podcast aims to inspire through interviews with successful figures.
TAC Universe was tasked with making it an evergreen platform for timeless inspiration.
Challenge
Creating a content platform that remains relevant and engaging over time, ensuring it becomes a lasting resource for inspiration.
Solution
TAC Universe took a holistic approach to transform Growtalks into an evergreen platform:
Digital Marketing & Distribution:
Launched targeted campaigns to increase reach and engagement.
Full Production for Season 2:
Enhanced content quality, focusing on storytelling and guest selection.
Strategic content planning:
Developed a mix of timely and evergreen topics to maintain long-term relevance.
Results
5 Million youtube views
& 50K new subscribers
Achieved through strategic promotion and quality content.
Instagram Growth
From zero to 50K followers, with high engagement.
#1 ranking On apple podcasts business & entrepreneur categories
Growtalks Podcast has become a benchmark for evergreen content, thanks to TAC Universe’s strategic approach in production, marketing, and distribution.
Our collaboration with Madinet Masr showcases the power of storytelling and digital strategy in creating a lasting inspirational platform.