Our
Story

TAC Universe is a data-driven digital marketing agency founded in Cairo, Egypt in 2011. Over 15 years, we have grown from a small team into a 40+ person agency serving 70+ clients across Egypt, the UAE, and Saudi Arabia. Our team of strategists, creators, media buyers, and data analysts share one mission: 

Deliver measurable digital growth. We are a Webby Honoree, 3x TikTok Ad Awards Winner, and have been featured 8 times on Ads of the World.

Our
Purpose

Reshaping the Digital Space

We’re a data-driven digital agency reshaping how brands grow, connect, and perform

Our
Mission

Be your reliable partner for swift and efficient digital solutions.

Our
Vision

To become the #1 globally recognized, data-driven digital marketing agency by 2027, scaling impact across Egypt, the UAE, and the wider MENA region through AI-powered creative and performance marketing systems.

We’re building an agency that scales not just in numbers, but in impact, where creativity meets systems, and every client partnership feels like collaboration, not transaction.

Our Values

We don’t just work by values, we live them every day.

Get %1
Better
Every day

BE OPEN,
HONEST &
CONSTRUCTIVE

BE OF
SERVICE
TO OTHERS

LEAD BY
EXAMPLE
& INSPIRE

Tac
Leadership
Team

We are a homegrown digital agency made up of passionate and talented individuals.

Omar Osman

CEO

Moustapha Zaalouk

CBO

Rokaya El Maraashly

Managing Director

Omar Morsy

Operations Director

Esraa Zakaria

Creative Director

Mohammed Salem

Performance Media Director

Marwa Maged

Chief Administration Officer

Mohammed Assem

Finance Director

Meet the Rest
Of the team