Case study 1
Client
Madinet Masr
Industry
Real Estate
Services
Degital Marketing, Social Media, Content Creation, SEO and Analytics
Empty
Touba & Theqa
“Degital Dominance | Madinet Masr’s Degital Revolution”
Overview
Madinet Masr partnered with us for the second consecutive year to enhance its digital presence and drive engagement through various campaigns. Our top three digital activations included the impactful Rebranding campaign during Ramadan 2023, as well as the successful Touba and Theqa campaigns. These efforts were designed to help Madinet Masr stand out in the competitive real estate market.
Challenge
The challenge was to :
- Differentiate Madinet Masr online.
- Grow its digital footprint.
- Create resonating content.
- Convert digital engagement into leads and sales.
Solution
We executed a dynamic digital strategy focusing on:
- Social Media Management: Revitalizing Madinet Masr’s presence on Instagram, TikTok, and YouTube with engaging content.
- Content Creation: Employing storytelling to highlight Madinet Masr’s community and innovation.
- SEO & Analytics: Maximizing online visibility through search optimization and targeted analytics.
- Targeted Media Buying & Remarketing Techniques: Enhancing reach and engagement through strategic media purchases, remarketing campaigns, and innovation in native placements and direct digital advertising.
Results
FROM 4500 SUBSCRIBER
ON YOUTUBE TO 100K+
SUBSCRIBERS INCREASED %2100+
FASTEST GROWING
REAL ESTATE YT CHANNEL 2023 IN MENA
NUMBER 1 TIKTOK PLATFORM FOR A REAL ESTATE COMPANY IN EGYPT WITH 112.6K FOLLOWERS & 300M VIEWS
4 INSTAGRAM ACCOUNTS WITH A TOTAL OF
+ 120K FOLLOWERS & 25+M ENGAGEMENT
30,000 LEADS GENERATED MAINTAINING AN AVERAGE OF %7.5 MQL
Conclusion
The continued partnership with Madinet Masr has redefined real estate digital marketing standards. This success story underscores the impact of comprehensive digital marketing in fostering brand growth and market leadership.
