Raw African
(Beauty & Personal Care)
To relaunch the Follicle Booster range and land two new products, we took the internet’s favourite joke about الفراغ and turned it into a haircare platform that Egypt repeated back to us in the comments.
Rotana
(FMCG )
Revitalized the brand’s kitchen presence through a cinematic, human-free content strategy, resulting in a 93% growth in sales and over 15.4M total views.
Dayra Market
(Technology)
Transformed a traditional anniversary into a high-impact digital transformation campaign, achieving 2M+ digital impressions and a massive spike in brand sentiment.
Majid Al Futtaim
(Entertainment)
Optimized organic growth across high-impact platforms, delivering over 10M organic views and significantly reducing reliance on paid media.
Naqla
An award winning campaign
(Delivery & Logistics )
Reconnected Egypt’s driver community and scaled acquisition by 300% through a TikTok-first strategy that won 3 TikTok Ad Awards.
Shezlong
Shezlong. Ehky is an innovative video campaign created to inspire the community and assist in the promotion of mental health awareness. This exceptional campaign encourages people to speak up about their experiences, which helps bring awareness to this important cause.
Pringles
Pringles. We created an engaging video campaign for Pringles that highlighted the brand’s unique personality and delivered a powerful message.
