Rotana
We broke the fourth wall of the Egyptian kitchen. While traditional Ramadan advertising is usually a parade of perfect families, Rotana decided to do the opposite.
We broke the fourth wall of the Egyptian kitchen. While traditional Ramadan advertising is usually a parade of perfect families, Rotana decided to do the opposite.
To celebrate Dayra Market’s yearly anniversary, we transformed a milestone into a high-impact digital moment that sparked conversations, boosted visibility, and drove real growth across platforms.
The Goal To shift MAF entertainment brands away from a reliance on paid media and instead build authentic, engaged communities through organic growth on high-growth platforms like TikTok and Instagram.
Naqla, a trucking tech platform, needed to reconnect with Egypt’s driver community and scale driver acquisition fast.