In the digital age, businesses must establish an online presence to reach their target audience and stay ahead of competitors. One crucial aspect of achieving this is through search engine optimization (SEO). In this article, we will explore the significance of SEO, its impact on branding, and how businesses can leverage it to build brand…
In the ever-evolving landscape of social media marketing, micro-influencers have emerged as a powerful force for businesses looking to build their brands, reach new customers, and drive growth. This article will explore the significance of micro-influencers, their unique advantages, the challenges they face, and their future in the world of marketing. Defining Micro-Influencers and Their…
The world of short-form video content has exploded in recent years. From TikTok to Instagram Reels and YouTube shorts, there’s something for everyone. But what makes these platforms differ from each other? Short-form video content is typically 15-60 seconds of entertaining, informative, or interesting content. This type of content has become increasingly popular due to…
TikTok might have been something that came out of nowhere for some. However, nobody can deny the prominence it has in this day and age of social media networks. The video-focused platform rivals the biggest entities both Google and Facebook have. Everyone, including businesses and influencers, should keep a close eye and get involved in…
Even the thought of it is scary, right? With the growing contribution of social media to the success of brands and businesses, it is hard to even imagine a world without Facebook, Instagram, and other social media platforms anymore. Social media is rapidly becoming the gateway to worldwide markets and opportunities, not to mention the…
Sharing content: it’s not just about keeping it interesting anymore. Sure, your content always needs to be kept short and interesting so you do not lose the attention of your audience. In an age where your audience has developed a habit to skip or ignore certain content as a result of being bombarded with ads…
WHO RUN THE WORLD? MILLENNIALS! Gen-Y aka Millennials (born between 1981 and 1996 ) grew up living through a bunch of scary, exciting crises and breakthroughs, so it’s only natural that they’re fueled and hot-bloodedly driven by their subsequent mistakes, lessons and values. Environmental crises, economic recessions, revolutions, segregation, greedy capitalism, debts, post-modern-day colonialism, pandemics,…
In the world of marketing and advertising, it is absolutely crucial for your brand to stay relevant. Even if you are offering the best product or service in the world, if your communication is not catchy or relevant to the consumer, in the sense that it evokes something inside them, chances are they will lose…
Hello, I’m Omar Osman, Chairman & Founder of TAC UNIVERSE. Today I want to talk about an important word that I’m really interested in, “VALUE”. You’re always looking for ways to “do more with less” and “work smarter not harder.” Fortunately, in this day and age, there are many ways to drive more value and…