TikTok might have been something that came out of nowhere for some. However, nobody can deny the prominence it has in this day and age of social media networks. The video-focused platform rivals the biggest entities both Google and Facebook have. Everyone, including businesses and influencers, should keep a close eye and get involved in the trendy platform. If done right, it is an extremely powerful marketing tool that will bring a large number of potential customers. After all, TikTok is an e-commerce friendly platform for marketing.
#1 THERE ARE WAYS FOR MONETISATION!
Any individual or business can earn monetary value from TikTok. While currently, it doesn’t have a dedicated creator partner program such as YouTube’s, TikTok’s e-commerce accessibility helps. The main drive within TikTok is to increase engagements as much as possible, which fits right at home with influencers and brands. Live-streaming, on the other hand, has its dedicated feature to “tip” content creators which is similar to donations. Influencers will be handsomely compensated by brands and businesses will receive new customers through conversions.
#2 ENGAGEMENT IS KING!
TikTok’s main appeal is sharing videos of literally anything with each other. That factor increases ten-fold when “Challenges” are involved within the content. Similar to its competitors, TikTok also utilises the hashtag system within its algorithm. With hashtags, trendy activities are formed to encourage viral content and monster-levels of engagement rates. Considering popular some challenges such as the ALC Ice Bucket Challenge were, TikTok is the perfect platform for engagements.
#3 TRENDS ARE THE TREND!
As mentioned in the previous tip, challenges are very inherent within TikTok’s algorithm. Those said challenges count as trends in the eyes of its users just like in other social media platforms. TikTok incentivises people to always be up-to-date with what is going on in the feed, alluring them with the viral possibility. Because of that, TikTok users are almost always in the app so they would not miss any potential trend that will become popular.
#4 IT IS MARKETER-FRIENDLY!
TikTok is extremely business-friendly, as they realise that its rate of engagement looks quite lucrative to brands. Thanks to that, TikTok had recently introduced a “Marketing Partner Program” for advertisers. The Business Marketing Partner Program will support brands in areas such as campaign management, creative development, branded effects, and measurement. It is perfect for brands that look into marketing themselves within TikTok.
#5 DRIVE TRAFFIC TO YOU!
It is extremely convenient to add different profiles and links to brands’ platforms in TikTok profile pages. Both influencers and businesses can add a dedicated URL link into their bio. Not just that, but also adding different social media profiles and extra links into its section. TikTok makes traffic conversion extremely convenient for both interested users and intrigued brands.
#6 ALGORITHM IS YOUR FRIEND!
TikTok’s feed algorithm is extremely friendly in facilitating continuous viral feedback to people’s content. The video-focused algorithm has its focus on content creators’ videos rather than their profiles. If your followers give good engagements, it will pop into people’s “For You” section. Other indicators include geo-location, hashtag usage, chosen sounds and more.
FINAL WORDS There are a lot of lucrative possibilities to be had in Tiktok. Stronger viral possibility, video-focused appeal, friendly feed algorithm, e-commerce accessibility, and a lot more. If you have any kind of interest in making business within the clip-oriented platform, don’t delay it any longer.