Even the thought of it is scary, right? With the growing contribution of social media to the success of brands and businesses, it is hard to even imagine a world without Facebook, Instagram, and other social media platforms anymore. Social media is rapidly becoming the gateway to worldwide markets and opportunities, not to mention the easiest way to tap into new markets and increase your brand’s global footprint. It helps you stay connected. (to the world, your audience and keep up with the competition)
How can social media marketing support businesses development and growth?
Increased Brand Awareness
Social media is one of the most hassle-free and lucrative digital marketing platforms that can be used in modern-day times to increase business visibility. All you need to do is build social media platforms for your business accounts to start communicating with the world. A well-put social media plan will boost your brand’s recognition as well as elevate user experience with your brand eventually leading to a wider audience or fan base.
Improved Brand Loyalty
Brand loyalty is the inevitable result of customer satisfaction, one leads to the other. To achieve customer loyalty brands must first be present on social media so customers can easily find them and connect with them. The more present a brand is on social media the higher its chances are in increasing customer retention and loyalty. Social media platforms act as service channels for customers to reach out to businesses and brands and thus the more a brand can engage with customers and build long-lasting bonds with them.
Higher Conversion Rates
Social media offers brands the chance to set up a two-way communication with their target audience. This way they can better cater to their needs and understand their wishes. It is a superb means to engage and interact with customers and get through a brand’s message with ease. It is a great way for a brand to establish itself in the market and communicate with its customers. The more a brand increases communication the higher its chances are at increasing conversion rates.
Cost-Effective
Social media marketing is undeniably the most cost-effective means to support and market for your business. It is free to sign up and create accounts on almost all social media platforms. This way you can pool funds into other business or marketing plans while maintaining a great return on investment. There are of course other paid advertising social media tools that you can invest in and will increase conversion rates and wield a higher return on investment. But word of advice, if you decide to do so, always start small and see how it goes first before investing a lump-some of money into it.
Higher Brand Authority
When you start generating original content for your brand and start posting on social media you are actually working towards building a positive brand image in the customers’ minds. When you are readily available to answer customers’ questions and interact with them you are once again proving how your business is customer-oriented and that it cares about them. And by the time you will find that those customers have not only turned into loyal ones but also genuine brand ambassadors.
Increased Website Traffic
Sharing content on social media acts as a reminder for customers to visit your website to check your offered services and products thus increasing website traffic. This way the more you share content on social media, the higher inbound traffic you get and hence the more conversion opportunities you end up with.
Better SEO Rankings
Social media is becoming more and more a crucial factor in increasing SEO rankings. Here’s how, when you share engaging posts your audience reacts by sharing it even further thus increasing your brand visibility, traffic and create backlinks. These act as brand signals and alert Google to your amazing site content and thus indirectly improving your brand or business’s search rankings.
Last Words
Start early! The earlier you set out the faster you recognize growth in your business. And with the increased competition on social media do not allow your competition to steal away potential customers just because they are available and you are not! Start now, if you haven’t already and put down a social media marketing strategy that will benefit your business by giving you better exposure, improving brand loyalty and so much more!