Turning Logistics into a Scroll-Stopping Brand Story Winning attention on TikTok is hard. Winning three TikTok awards for a logistics brand is even harder. Our campaign for Naqla proved that when strategy, short-form content, and data-driven execution come together, even utility-driven industries can dominate culture. This award-winning campaign positioned Naqla as more than a delivery…
To celebrate Dayra Market’s yearly anniversary, we transformed a milestone into a high-impact digital moment that sparked conversations, boosted visibility, and drove real growth across platforms.
Hiring a digital partner today feels a bit like choosing a wedding photographer , everyone promises magic, but only a few actually deliver. For CEOs and founders searching for the best digital marketing agency in Egypt, the decision is even more critical: you’re not just choosing a service provider; you’re choosing a long-term growth partner.…
The Goal To shift MAF entertainment brands away from a reliance on paid media and instead build authentic, engaged communities through organic growth on high-growth platforms like TikTok and Instagram.
Brands often think scaling requires more money. But the truth? Most ad accounts aren’t suffering from low budgets , they’re suffering from low efficiency. If you feel like your media budget isn’t stretching the way it used to, welcome to the club. The solution isn’t to spend more, it’s to spend smarter. Here’s how the…
Digital marketing is supposed to drive growth, increase revenue, and create predictable results. Yet for most brands, it feels like a slot machine sometimes you win, but most of the time you just watch your budget disappear and wonder where it went. The truth is simple: Marketing doesn’t fail because of the platforms. It fails…
Naqla, a trucking tech platform, needed to reconnect with Egypt’s driver community and scale driver acquisition fast.
In today’s agency world, performance metrics like reach, impressions, and ROAS dominate dashboards but the one metric that outlasts them all is client happiness. At TAC Universe, we’ve redefined what success looks like. For us, it’s not just about hitting campaign numbers,it’s about building long-term, high-trust relationships with the brands we serve. Because when clients…
In an industry known for burnout, micromanagement, and constant churn,we’re doing things differently. At TAC Universe, we’re on a mission to become the most loved agency to work at in the region. Not because it sounds good but because it’s how we build real momentum,attract top talent, and deliver unmatched client work. Here’s how we’re…
Short-form content has gone from trend to takeover. From Reels to TikToks to YouTube Shorts,audiences are consuming content in fast, vertical bursts. And brands that want to win online need to adapt fast. At TAC Universe, we didn’t just adapt,we built a full short-form content unit called Pulse, dedicated to creating thumb-stopping mobile content that…
