Case study 3
Client
Aramex Global
Industry
Logistics & Transportation
Services
Website Development,
Digital Marketing
Empty
Ramadan 2024
“The Undelivered | A Message of Peace”
Overview
Aramex Global launched “The Undelivered | A Message od Peace” during Ramadan 2024 to spread global peace messages using digital technology.
Challenge
The main challenge was to create a platform for distributing vast numbers of “Salam” messages globally and engaging a worldwide audience in a short period.
Solution
TAC Universe developed:
Website Development:
A high-traffic, user-friendly website allowing global users to record and send “Salam” messages.
Digital Marketing:
Utilized social media, SEO, and content marketing to craft a narrative that emphasized peace, supported by video content to boost participation.
Results
14 MILLION VIDEO VIEWS
Content strategy led to a viral spread.
OVER 2000 COMMENTS
Sparked a global conversation about peace.
150K UNIQUE WEBSITE VISITS
Surpassed benchmarks for similar campaigns.
OVER 1000 SALAMS RECORDED
Demonstrated the campaign’s global resonance.
Conclusion
“The Undelivered | A Message of Peace” showcased digital innovation’s role in promoting global unity. Through strategic development and marketing, TAC Universe and Aramex Global successfully brought the world closer through messages of peace.