Influencer campaign
Aloe Eva Argan
3.7M reach
1.9M views · 8K new followers · 10 creators
PR & UGC · Egypt & Saudi Arabia
Digital PR built for the feed, not the press release
Press releases don't move culture. We build brand stories that live where your audience already is, through creators, feeds and earned attention, then amplify what works.
TikTok-first
Instagram-first
Creator-led
Scroll
Creator-led·Feed-first·Earned·UGC·Always-on·Culture·Creator-led·Feed-first·Earned·UGC·Always-on·Culture·
PR that shows up in the feed and the culture, not just the press, where people actually discover brands.
Flagship campaign
EVA Hair Clinic × Palma Bay
A media day we didn't wait for a brief to make, a TAC-initiated collaboration between two of our own clients, turned into a destination influencer trip both brands could ride.
30M+Instagram views, collective
+10KEva Hair Clinic followers
+9%Palma Bay followers · 20 days
5Creators · one media day
Five creators, five hair “teams”, on Palma Bay's private beach: vlogs, a duo interview series, TikTok trends, a hero film and non-stop stories. Palma Bay broke years of flat growth.
As seen inIdentityThink MarketingScoop EmpireEl Fasla
Selected case studies
Influencer campaign
Go-viral campaign
Ramadan campaign
Launch PR
Awareness & sales
Summer campaign
Influencer campaign
Influencer campaign
Campaigns that moved numbers
Influencer campaign
Go-viral campaign
Penduline
5.4M reach
4.3M views · 247K engagements
Ramadan campaign
Rotana Butter & Ghee
5.4M views
58K likes · 3K new followers
Launch PR
Beauty Basket
0 → 11K
Instagram followers in 2 months
Awareness & sales
Bravo
+9K
followers · 65 orders · +25% site visits
Summer campaign
Temmy's
620K views
+330% profile visits
Influencer campaign
NAQLA
Coming
Numbers landing soon
Influencer campaign
Oriental Weavers
Coming
Numbers landing soon
The model
One narrative. Every channel.
Every account runs through a four-phase model, so the story stays consistent from strategy all the way to the creator who tells it.
01
Account study
We map the brand, the market and the conversation before a word goes out.
02
Persona strategy
Who speaks, who we partner with, and the audience we're really talking to.
03
PR guidebook
Messaging pillars, tone and angles, one source of truth for every creator and pitch.
04
Growth-driven execution
Creators, coverage and UGC shipped and amplified against real results.
What Digital PR covers
The full PR & creator stack
Influencer partnerships
Sourcing, negotiation, pricing and long-term creator collaborations.
UGC & creator content
Creator-style and brand-led content, written and shipped for the feed.
Brand narrative & messaging
The PR guidebook: messaging pillars, personas, tone of voice and angles.
Earned media & coverage
Media pitches, story moments and the press coverage that follows.
Spokesperson & ambassador prep
Briefings, Q&A prep and message discipline before the spotlight.
Monitoring & measurement
Coverage, sentiment and UGC performance, volume, tier and narrative accuracy.
Crisis & reputation support on request.
The edge most PR agencies can't match
Earn it. Amplify it. Measure it.
Traditional PR stops at coverage. We put paid media behind what earns attention and read the data, so the story compounds instead of fading.
01
Earn
Creators, partnerships and coverage that start the conversation.
02
Amplify
The same team puts paid media behind whatever performs.
03
Measure
Sentiment, coverage and UGC data shape the next move.
3x
average ROAS in the first 90 days
The team that earns it also runs the media behind it. One team: earn, amplify, measure.
Why brands choose TAC for PR
Award-winning, creator-native
3x TikTok Ad Awards winner
Webby Honoree
8x Ads of the World featured
30M+Views on our flagship media day
5.4MPeak single-campaign reach
50M+ EGPMedia managed behind our content
2011Agency since, 15 years
4 citiesCairo · Alexandria · Riyadh · Jeddah
Good to know
Frequently asked
Do you work with creators in Saudi Arabia?
Yes. We run creator and influencer programs with Saudi talent, managed alongside our Egypt network.
How do you measure PR?
Coverage volume and tier, sentiment, and UGC performance, reported against the narrative, not vanity metrics.
Do you handle influencer contracts and pricing?
Yes. Sourcing, negotiation, pricing and long-term collaboration management are all handled in-house.
Do you do crisis or reputation work?
Yes, on request, alongside our core growth-driven PR.
Let's earn it
Plan your next PR push
Tell us the brand, the moment and the audience. We'll come back with a PR and creator plan for Egypt or Saudi Arabia.
Plan your PR