Keeping up with the millennials: corporate edition

WHO RUN THE WORLD? MILLENNIALS! Gen-Y aka Millennials (born between 1981 and 1996 ) grew up living through a bunch of scary, exciting crises and breakthroughs, so it’s only natural that they’re fueled and hot-bloodedly driven by their subsequent mistakes, lessons and values. Environmental crises, economic recessions, revolutions, segregation, greedy capitalism, debts, post-modern-day colonialism, pandemics,…

Emojis and memes speak louder than words

In the world of marketing and advertising, it is absolutely crucial for your brand to stay relevant. Even if you are offering the best product or service in the world, if your communication is not catchy or relevant to the consumer, in the sense that it evokes something inside them, chances are they will lose…

Settling the “hard VS smart” work dilemma

Successful people will always tell you that hard work always pays off. In reality, working longer hours and giving much more effort will most likely not get you to the top but should get you pretty near. In fact, a lot of people nowadays tell you to work smart and not hard. But it’s not…

Move your ass’ets go create value

Hello, I’m Omar Osman, Chairman & Founder of TAC UNIVERSE. Today I want to talk about an important word that I’m really interested in, “VALUE”. You’re always looking for ways to “do more with less” and “work smarter not harder.” Fortunately, in this day and age, there are many ways to drive more value and…