INTELLIGENCE UNIT
Data Analytics
Data-Driven Decisions, Not Guesswork. We turn raw campaign data into clear, actionable insights that guide strategy and optimize spend.
01 / CAPABILITY
Custom Dashboards and Real-Time Reporting
We design and build custom dashboards tailored to each client’s business objectives. Our dashboards pull data from Meta Ads, Google Ads, TikTok Ads, Google Analytics, and CRM systems into a single, unified view.
02 / STRATEGY
KPI Frameworks
Not every metric matters equally. We work with each client to define a KPI framework that connects marketing activity to actual business outcomes like ROAS and Customer Lifetime Value.
E-COMMERCE ROAS
LEAD QUALITY SCORE
+12.4%
88/100
03 / AUTOMATION
Automated Alerts
Manual reporting wastes time. We set up automated workflows that deliver performance summaries on a daily cadence, with instant notifications when campaigns exceed performance thresholds.
04 / INTERPRETATION
Data Visualization and Insights
We do not just show what happened. We explain why it happened and what to do about it. This is the difference between simple reporting and actual intelligence. Our analysts provide written context alongside every visualization.
05 / TRACKING
Attribution and Measurement
Understand which channels drive results with multi-touch attribution models. We handle pixel tracking, server-side implementation, and incrementality testing to ensure your budget is allocated correctly.
06 / THE IMPACT
Why Data Matters
Brands that make data-driven decisions grow faster and adapt more quickly. With TAC Universe, data is not a department. It is a fundamental way of working.
Ready to Make Data Your
Competitive Advantage?
Want real-time visibility into your marketing performance? Contact TAC Universe for a data analytics consultation today.