Turning Logistics into a Scroll-Stopping Brand Story

Winning attention on TikTok is hard.

Winning three TikTok awards for a logistics brand is even harder.

Our campaign for Naqla proved that when strategy, short-form content, and data-driven execution come together, even utility-driven industries can dominate culture.

This award-winning campaign positioned Naqla as more than a delivery service.

It became a brand people recognized, remembered, and trusted.

 

The Challenge

Logistics is not traditionally built for virality.

Naqla needed to:

  • Stand out in a crowded logistics and delivery market
  • Drive brand awareness at scale across Egypt and KSA
  • Turn functional services into engaging short-form content
  • Achieve measurable performance, not just views

 

The Strategy: Short-Form First, Data Always

At TAC Universe, we don’t “do TikTok.”

We engineer TikTok growth systems.

For Naqla, our approach focused on:

  • TikTok-first content strategy, designed for Reels, Shorts, and vertical video
  • Relatable storytelling rooted in real user behavior
  • Platform-native formats optimized for retention and watch time
  • Performance-driven distribution supported by data insights

 

Every creative decision was backed by analytics, trends, and testing.

 

The Execution: Where Creativity Met Performance

The Naqla campaign combined:

  • High-impact short-form video content
  • Creator-style storytelling without relying on influencers
  • Clear messaging around convenience, speed, and reliability
  • Continuous optimization based on audience signals

 

Instead of pushing ads, we built content people wanted to watch.

 

The Results: 3 TikTok Awards and Market Recognition

The campaign delivered:

  • 3 TikTok Awards across multiple categories
  • Strong brand recall and organic engagement
  • Consistent performance across awareness and reach objectives
  • A benchmark logistics campaign in the MENA region

More importantly, it proved that data-driven digital marketing can turn any industry into a content winner.

 

Why This Campaign Matters

This Naqla case study reflects what TAC Universe stands for:

  • Performance-led creativity
  • Short-form content that converts, not just entertains
  • Scalable digital marketing systems built for growth
  • Awards that come as a by-product of real results

We don’t chase virality.

We build frameworks that earn it.

 

Final Thought

Winning three TikTok awards wasn’t the goal.

Building a brand-first, performance-driven TikTok campaign was.

The awards simply followed.

We’re just getting started.