An Anniversary That Refused to Stay Quiet
How a One-Year Milestone Turned Into a Mass Digital Moment
Client: Dayra Market
Industry: Technology
Overview
To celebrate Dayra Market’s yearly anniversary, we transformed a milestone into a high-impact digital moment that sparked conversations, boosted visibility, and drove real growth across platforms.
From
devices to décor
The main obstacle was perception. The goal was to take “refurbished” items ranging from devices to décor and make them feel “smart, creative, and worth celebrating” rather than just used.
SOLUTION
The copy focused on “reliability and performance,” positioning the refurbished devices as quality-checked, carefully maintained, and priced for real value
THE STRATEGY
Becoming Platform Native
The core idea
To drive the campaign’s success, the agency utilized anniversary-led storytelling anchored by strong visual hooks and collaborated with influencers to humanize and amplify the message. This approach was supported by the creation of high-impact, shareable reel content and secured online magazine exposure to further boost credibility and reach.
1. Anniversary-led storytelling with strong visual hooks
2. Influencer collaborations to humanize and amplify the message
3. High-impact reel content designed for share ability
4. Online magazine exposure to boost credibility and reach
Results
THE NUMBERS DIDN’T JUST MOVE
THEY SHIFTED THE INDUSTRY
6.5M
Views
2.4M
Reach
47K
Engagements
77K+
Followers
Influencer Outreach
Strategic Takeaways
Smart Tactics For
Maximum Reach
- Milestones are growth opportunities, not just celebrations.
- The right creators multiply impact fast.
- High-energy storytelling converts attention into long-term audience growth.
